Marketing

Marketing vacation rentals in Perdido Key is a non-stop effort that requires the use of many different mediums and approaches. PKRM uses a wide variety of marketing techniques and methods to ensure your property has the most exposure possible. You’ve found our main website, PerdidoKeyFlorida.com, which clearly is the absolute best possible web domain for the Perdido Key area. We also have in-house built resort-specific websites which work to capture previous guests loyal to a specific complex while aiding in managing our attrition rate down to a resort level. When marketing your property we utilize our strong presence on the web first through our own websites, but then also we push your property through our distribution network which includes a large number of prominent websites; VRBO.com, Flipkey.com, TripAdvisor.com, HomeAway.com, as well as dozens of others. PKRM also uses social media sites, emails, newsletters, print media, and we work with the Perdido Chamber of Commerce on additional marketing efforts. We not only advertise for you, but can assist you with your own marketing or creating a website to advertise your property. Marketing can be expensive and time-consuming so let our experienced and knowledgeable team help you market your vacation home. If you are interested in learning more about our successful and experienced marketing techniques give us a call today so we can explain what we can do for you to maximize your rental property revenue.

Maximizing Occupancy

In an effort to maximize occupancy and increase revenue, we work to not only market your property for successful leads and reservations but also work with you to make improvements so you are getting the most out of your investment. The educated and experienced staff at PKRM work 7 days a week to ensure all leads; emails, phone calls, and other lead sources are answered in a timely manner so no reservation or prospect is missed. The staff also works directly with owners, properties, renters, vendors, housekeeping, and maintenance to ensure all properties are kept up to par and no issue or reservation is missed or overlooked. Our professional staff will work with you to ensure your investment and home is safe and taken care of, while securing rentals from responsible, considerate renters. Along with summer renters, we work with snowbirds and our military to maximize your vacation rental income year around.

Partnerships and Distribution

Partnering with Industry leaders is key to sustainable growth. Homes & Villas by Marriott International selected PKRM as a partner for lodging because our brand and standards align with the high level of service Marriott has developed. 

Similarly, we maintain premier accounts with major booking channels such as Airbnb, Vrbo, Google Travel, and Tripadvisor. Our distribution goes on to include networks that many in our industry are not reaching such as Capital One, Amadeus, Kayak, and Hopper.