Perdido Key Resort Management - Growing The Audience

How We're Growing Our Audience of Travelers... 

The well-known major marketplace websites such as Vrbo.com, Airbnb, Google Travel, Booking.com, TripAdvisor.com, and others of the like are great for our exposure. Our resort-specific website PurpleParrotResort.com is doing great in the search engines as is our area-specific website PerdidoKeyFlorida.com. Presently, we're working to increase the size of our audience even further. 

HVMI by Marriott: We've completed the initial onboarding with Marriott and have already received bookings through this new channel. This is exciting because in being selected to partner with Marriott we're reaching an entirely new audience that most local property management firms are not able to reach. This new audience will include more travelers who previously only considered hotels. Additionally, their loyalty program members will be able to use their Bonvoy points to reserve our properties. While not all of the properties have qualified to be included on this channel during the first round of onboarding, we're working get with everyone and will assist in making necessary updates to ensure that the property can be included should you wish to be on this new marketplace.

European Audiences: We have begun the onboarding process with HomeToGo to expand our reach further into European audiences. Founded in Germany in 2014, HomeToGo operates local apps & websites in 25 countries across Europe, North America, South America, Australia and Asia-Pacific. HomeToGo also operates brands such as Agriturismo.it, AMIVAC, Casamundo, CaseVacanza.it, e-domizil, EscapadaRural, Tripping.com and Wimdu; altogether they operate more than 25 travel websites. This effort is to reach out to the European audience which has been largely disallowed from US travel for 2+ years and they are eager to return.

Event Group Sales: We were asked to assist with providing lodging for the SEC Women’s Soccer Tournament which took place from October 30-November 6. Pensacola is scheduled to host this event for 2 years with a possible 3-year extension. Sports tourism is a growing source of revenue for our area and we’re hopeful that Pensacola Sports Association continue to attract quality events. Currently, we are actively working with lodging coordinators for this and future events that are scheduled for our shoulder seasons.

Short-notice (and more Loyalty/Rewards Program) Audiences: As we’re seeing more and more reservations come in on short notice, we sought out a platform that focuses specifically on a short-notice booking window. Hopper, as the number one travel app in North America, excels in generating short-notice bookings and functions as a partner for Capital One, Amadeus, Kayak, Trip.com, and MakeMyTrip. This, along with the Marriott connection above, will bring fantastic exposure not otherwise seen by most vacation rental properties in our area.

JD Hallam
GM - Perdido Key Resort Management
Broker/Owner - Perdido Key Resort Realty